About SeaSure

Our Story

SeaSure was born from a simple but urgent truth: Too many lives are lost on the water because safety gear is left behind.
 

We wondered why and soon came to the realisation that no one expects to be swept off the rocks, or dumped onto a reef while surfing. We also realised that life jackets are seriously uncomfortable.

 

We set out to change that.

 

What began as a mission to make safety effortless, evolved into a revolution in safety and comfort while outdoors.

the seasure Innovation

At the heart of every SeaSure ASSURE is our Integrated Flotation Panel System™ — a discreet design that meets Level 50S safety standards while remaining lightweight and flexible.

 

Our TriShield Performance Blend™ offers UPF50+ protection, breathability, and quick-drying comfort.
 

Our SureFit Retention System™, ensures you stay secure in every condition — without the stiffness or bulk of a traditional PFD.

 

It’s not just safety gear — it’s gear built for life. It's gear designed to ensure you make it home - every time. It's true peace of mind.
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Protecting What Protects You

Sustainability at SeaSure

At SeaSure, our connection to the water is a commitment to preserving the environment. We believe safety and sustainability should flow together, so every product is built to last and reduce waste. Our materials are responsibly sourced, and our packaging is recyclable.

Join the Movement. Protect What Matters.

Make our story yours. Each SeaSure ASSURE Shirt is protection and a statement of care for yourself, loved ones, and the ocean.

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Join the SeaSure Movement

Follow us on Instagram @SeaSureAU to see how others stay safe and protect the ocean. Together, we can make water safer and cleaner.

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